Canberra's Top Social Media Trends for 2025
Table of Contents:
1. Short Form Video and Video Marketing Are Leading Engagement
2. Social Commerce Is Reshaping Consumer Behaviour
3. AI Tools Are Transforming Social Strategy
4. User Generated Content and Influencer Marketing Are More Valuable Than Ever
5. Social Search Optimisation Is the New SEO
6. More Brands Are Diversifying Their Content Formats
7. Campaign Management: Focus on Meaningful Metrics
8. Localised Social Trends in Canberra You Shouldn’t Ignore
Final Thoughts: How Canberra Brands Can Win on Social in 2025
Imagine exploring Canberra’s digital world without a guide.
Competitors race ahead with well-timed TikToks and AI-made content that hits the mark.
Keeping up with social media marketing trends for 2025 is not just smart; it’s essential.
The digital world shifts quickly. Whether you’re a small business owner, a digital marketer, or a social media manager, understanding how platforms change is key.
It helps you build better connections, keep customers engaged, and increase brand awareness.
At J-Aura, we’re digital partners who understand the importance of social media networks for Canberra businesses.
We work with local clients to create smart content strategies that align with consumer behaviour, platform changes, and new formats.
We simplify the chaos of algorithm updates and turn confusion into clear, actionable plans that deliver results.
Short form videos are leading the way in content strategy.
AI tools are becoming essential. Influencer marketing continues to evolve, and social commerce is making in-app purchases easier than ever.
These trends are shifting how brands connect with their audience.
Let’s explore Canberra’s top trending topics and social media trends for 2025 and how to apply them effectively.
1. Short Form Video and Video Marketing Are Leading Engagement
Short form video continues to dominate across all major platforms.
From TikTok and Instagram Reels to YouTube Shorts, this format remains the most engaging.
These videos are quick to watch, easy to share, and often outperform traditional posts.
For Canberra brands, short form video offers a unique opportunity to tell stories, showcase products, and connect with local culture.
With just 60 seconds, brands can grab attention and deliver value in a crowded feed.
Video Marketing for Deeper Connections
Video marketing is a powerful tool to educate through educational content , build trust, and strengthen audience relationships.
From how-to clips to behind-the-scenes content, video helps your brand connect on a more personal level.
At J-Aura, we help clients develop video strategies that support campaign goals, boost engagement, and improve customer retention.
The goal is long-term impact—not just chasing viral moments.
Tools That Make Content Creation Easier
AI tools and mobile apps have made creating video content more accessible than ever.
Caption generators, video templates, and voiceover tools help brands produce polished content quickly and affordably. Whether you're a local café or a real estate agency, video is now an essential part of any social media strategy.
2. Social Commerce Is Reshaping Consumer Behaviour
In 2025, shopping through social media is becoming the norm.
TikTok Shop is launching in Australia, and Instagram and Facebook already offer product tagging, storefronts, and in-app checkout.
Consumers can now buy directly within their favourite platforms.
This seamless shopping experience allows brands to shorten the path from discovery to purchase.
By tagging products in Reels and posts on social media platforms , Canberra businesses can drive conversions without redirecting users to external websites.
Canberra Businesses and Social Commerce
Local retailers and makers can turn followers into customers.
Imagine a homewares brand in Fyshwick using video to showcase a product and tagging it for purchase directly in-app.
It’s about removing friction and making the user journey smoother. Social commerce strengthens the link between content and conversion.
3. AI Tools Are Transforming Social Strategy
Artificial intelligence is now a core part of social media marketing. AI helps with content creation, caption writing, performance analytics, and customer service.
Content Creation with AI Support
AI tools assist social media managers with idea generation, copywriting, design, and optimisation. Canberra businesses can now produce professional-quality content without large budgets or teams.
Improving Social Customer Service
AI-powered chatbots offer 24/7 support on platforms like Messenger and Instagram. These tools improve response times and customer satisfaction when implemented thoughtfully. The key is to make these interactions feel natural and supportive.
4. User Generated Content and Influencer Marketing Are More Valuable Than Ever
Trust and building genuine relationships are more important than ever in 2025. User generated content (UGC) is one of the most powerful tools available. A customer’s photo, video, or review often holds more weight than branded advertising.
Deeper Connections Through UGC
Canberra businesses are using UGC to promote real stories and build stronger community connections. By sharing customer content and engaging in local campaigns, brands show authenticity and create more meaningful interactions.
Working With Local Influencers
Influencer marketing continues to deliver results, particularly when working with a social media content creator. These partnerships focus on engagement and relevance rather than just follower counts. Collaborating with Canberra-based influencers allows businesses to reach targeted, loyal audiences.
Not sure who to work with? Choosing the right social media content creator can make or break your campaign’s success.
5. Social Search Optimisation Is the New SEO
Social platforms like Instagram and TikTok are now key search tools. People search for "best brunch in Canberra" or "Canberra photographer" directly within social apps.
What This Means for Your Brand
Optimise your social content with strategic keywords, helpful alt text, and relevant hashtags. Treat your captions and posts with the same attention as a blog or website. Optimising your social content with relevant content ensures discoverability and helps potential customers find you.
6. More Brands Are Diversifying Their Content Formats
In a competitive digital landscape, brands must offer content that educates, entertains, and engages. This includes carousel posts, behind-the-scenes content, Q&As, and short videos.
Creating Relevant Content That Educates and Engages
Canberra businesses can build stronger connections by providing content that is helpful and relevant.
Whether it's a three-slide carousel on sustainable packaging or a short how-to video, value-driven content online keeps your audience engaged.
AI tools can help manage this workload by offering inspiration and support for a content creation plan that supports consistent publishing across multiple formats.
7. Campaign Management: Focus on Meaningful Metrics
Social media success in 2025 is about more than likes and views. Engagement metrics like saves, shares, profile visits, comments, and DMs tell a clearer story beyond vanity metrics of what your audience values.
What Should You Measure?
Saves and shares: Indicators of content value
Profile visits and link clicks: Signs of interest in your brand
Comments and replies: Community engagement
DMs and social mentions: Active interest and brand recognition
By focusing on these meaningful metrics, brands can measure real impact and build lasting connections.
8. Localised Social Trends in Canberra You Shouldn’t Ignore
Canberra has its own digital culture. Local hashtags like #WeAreCBR and #CBREats are popular, and community pride is strong. Brands that engage with this local identity build stronger relationships.
Examples of Local Social Media Success
A TikTok about Jamala Wildlife Lodge sleeping next to lions earned over 1.5M views
Local food guides regularly go viral showcasing Canberra’s brunch scene
Events like Enlighten and Floriade trend annually and attract wide attention
Using this local momentum in your own content helps increase visibility and relevance.
Final Thoughts: How Canberra Brands Can Win on Social in 2025
The top social media trends for 2025 highlight a shift towards authenticity, innovation, and strategy.
To succeed, brands should embrace video content, social trends, smart tools, and community-based marketing.
As a Canberra business, your local knowledge is a competitive edge. Pair it with smart digital practices to build deeper connections and drive results.
At J-Aura, we support your content creation, video marketing, and campaign management with clarity and confidence. We eliminate jargon and focus on outcomes that matter.
Learn more about our social media management in Canberra and how we can elevate your brand’s presence online.
Let’s grow your brand with strategies that work in the real world. Reach out to J-Aura to begin your 2025 social media success story.
Frequently Asked Questions
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Approximately 360,000 Canberrans use social media—nearly 80% of the population. These social media channels are key for staying connected and discovering local businesses.
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Facebook remains widely used, especially among users aged 30 and over. Instagram and TikTok are growing quickly among younger audiences thanks to their video features and strong discovery tools.
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Interactive tools and automation are simplifying content creation and engagement. These tools allow businesses to work smarter and deliver more value.
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Short-form videos for attention
Community-focused content
AI tools for efficiency
Exclusive content for loyal followers
These strategies help build trust, create engagement, and generate meaningful results.
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Social media is moving towards immersive, community-led experiences. AI automation, AR tools, and decentralised platforms will shape how brands interact with audiences.
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Authentic, behind-the-scenes content and live videos continue to resonate with audiences. Local storytelling and real human moments build trust and encourage deeper connections.
Jaymie Dean is the founder of J.Aura and a passionate content creator based in Canberra. With years of hands-on experience in digital storytelling, she helps brands connect with their audience through creative, strategy-driven content. Known for her eye for detail and authentic style, Jaymie brings a fresh and professional approach to content creation in Canberra.
